How We Formulate

  • We listen first

    Our formulations are shaped by real concerns shared by our community of millions of customers across India

  • We build with intention

    Each product is developed using carefully selected plant-based ingredients and clinically studied actives.

  • We test on real people

    Our formulations undergo in vivo clinical trials conducted on real people over defined periods.

  • We refine, not rush

    Only formulations that demonstrate visible improvement move forward & show up in your home & bathroom shelves.

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Clinically tested haircare

We invest in clinical testing to ensure our formulations deliver meaningful outcomes. Our studies are conducted on real people and published where applicable.

Clinically tested over 90 days in an in vivo study on real people, published in CTRI.

• 100% effectiveness in hair fall control
• 57.73% increase in hair growth
• 32.21% improvement in hair density
• 68.70% increase in hair thickness

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Rosemary Lavender Healthy Hair Oil

Results based on a 90-day clinical study.

• 47.59% increase in hair growth rate
• 32.15% improvement in hair density
• 66.07% increase in hair thickness
• 100% effectiveness in hair fall control

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Rosemary Essential Oil with Castor Oil

Clinically evaluated in a 90-day in vivo study on real people.

• Up to 64.89% improvement in hair growth
• 46.71% improvement in hair growth rate
• 80.85% increase in hair thickness

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Rosemary Redensyl Hair Growth Serum

Clinically observed result:

• 4.95% increase in hair strength with 3 to 5 sprays

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Rosemary Water Hair Spray

Formulated with Vitamin B5 and Tea Tree Essential Oil.

• Hair up to 13.3x stronger after one wash

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Rosemary Shampoo

100% pure. Zero mineral oil. Clinically tested over 90 days, published in CTRI.

• 39% increase in total hair count in 90 days
• 21% improvement in hair growth in 90 days

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Coconut Hair Oil

Powered by Dandrilys, Piroctone Olamine, Salicylic Acid, and Tea Tree.

• 86% reduction in dandruff in 4 washes
• 72-hour action against dandruff

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Dandruff Shampoo

Clinically observed results:

• Visible reduction in dandruff from day 8
• Helps prevent dandruff recurrence over time

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Anti-Dandruff Hair Serum

Tested on real people by Mascot Spin Control.

• 86% people observed reduction in tan
• 15% reduction in body tan in 28 days

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Anti-Tan Tomato Soap

Important note

Individual results may vary based on usage consistency, hair type, and underlying concerns. Clinical findings
reflect observed outcomes under defined study conditions.