Beauty lies in a healthy mind, body and spirit
Our company was born out of a passion for creating premium, proven effective personal care, made from organic ingredients to elevate your natural beauty. As experts, we emerge with a gorgeous line of aromas, crafted from entirely natural and powerful components. Every day, we make small and deliberate choices to build and develop the quality of our products, our stores, and our partnerships.
Natasha Tuli rescued her first kitten at 6 years old. Soulflower embodies her kindness, compassion, and love towards the souls that cannot speak. We’ve received the stamp of approval from PETA. We make certain that we don’t use any animal-derived ingredients in our products and also that nothing that we make is tested on our furry friends
Everything we do is of exceptional quality. We don’t believe that one should stray away from their way to getting the perfect skin and hair. Efficiency to us means being authentic, being exciting, being something that works to the maximum. We choose to serve simple people, looking for one-stop- simple solutions for their beauty concerns. We refuse to compromise & so should you.
Soulflower exists to create beauty solutions that are accessible to everyone. We believe strongly that, if we are unforgiving to every detail, we have nothing to hide. We wear our heart on our sleeves and all our ingredients on our products. Right from the farming of our ingredients to formulations of our products to the packaging that brings them to you, everything is for you to see.
We do our best to leave no trace of our products or brand in the environment. We believe that beauty is between us and the Earth, and feel that working to do things better is common sense. At every step of the production process, we are always looking for innovative use of recyclable & sustainable materials and packaging.
Vision, Mission & Values
As pioneers of natural beauty in India, we are committed to discovering and delivering visible, proven beautiful results for everyone. Our inspiration behind every product formulation is deeply rooted in natural, Ayurvedic rituals and include purest, most potent, hand selected and natural ingredients. Caring for the environment is a major part of our mission. Our packaging is environmentally friendly. We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. Staying true to our philosophy, we intend to remain rigorous in our mission to offer our consumers premium, natural skincare.
Trust is a driving force of any workplace. We believe in full transparency &providing our customers with only the most real & authentic products to build their trust & belief in Soulflower.
We believe that the greatest attitude is gratitude. As we create products, we are thankful towards Mother Nature, who has put medicine in fruits, seeds, roots and leaves so abundantly. This is exactly what we bring to your doorstep!
Soulflower believes that being compassionate has the power to change the world. We are sensitive towards the largest organ of the human body : skin and the efforts you take towards it. With great compassion comes great convenience. Hence, we bring simplest formulations to your service!
Sustainability improves the quality of our lives, protects our ecosystem and preserves natural resources for future generations. We strive to bring to you only the best that nature has to offer. From our ingredients right to our packaging, everything is sourced & produced sustainably.
We believe in compassion both
towards humans & our four legged friends. We’ve been feeding & nurturing strays for a very long time. We are a cruelty-free brand and are PETA certified. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”
Also, to involve our customers in acts of kindness, when an order is placed, Soulflower feeds a stray animal.
Ms. Natasha Tuli, CEO & Co-Founder
“For too long, the world of skin & haircare had been defined by exaggerated promises, toxic chemicals & fashionable ingredients. I felt there was a strong need for a simple Philosophy of Cleanbeauty to offer new-age solutions, inspired by Ayurveda & made from purest, most potent natural ingredients sourced from our sustainable farm. Under our 'Farm to Face' initiative, it is my personal commitment to remain rigorous in our mission to offer our consumers premium skin & hair care that is Ecocert Cosmos Organic Certified, Preservative Free & Cruelty-Free.“