How Soulflower is Quietly Dominating the Hair Oil Game on Blinkit

Let’s start with something no one tells you: hair oils in 2025 aren’t just about “oiling your scalp.” They’re lifestyle essentials. Especially when you live in a country like India, where pollution, water quality, stress, and styling tools are plotting against your hair every single day.

So naturally, when it comes to buying hair oil that actually works, most of us don’t want to wait 3 days for a delivery. We want something right now.

That’s where Blinkit comes in. And sitting right at the top of Blinkit’s hair oil game is a brand that didn’t just enter the category. It owned it.

Soulflower.

If you’ve seen it trending and wondered why everyone from Gen Z brides to your dermatologist cousin is talking about this “farm-to-face” label, you’re in the right place.

Let’s decode how this brand became Blinkit’s biggest success story in the hair oil category. With actual numbers. Real science. And all the spicy lifestyle details.

The 10-Minute Hair Care Revolution, Powered by Blinkit

First, let’s talk about context.

Blinkit is no longer just that app where you order instant noodles at midnight. It’s also the platform where people are buying premium beauty products on impulse. Like, “Oh no, I have frizz before my date. Let me fix that in 10 minutes.”

And that’s exactly where Soulflower thrives.

In fact, according to this report Blinkit’s October 2024 report, Soulflower commands a massive 33% revenue share in the premium hair oil category. That’s higher than big names like Hamdard (20%) and Mamaearth (16%).

The premium hair oil category itself makes up 16% of Blinkit’s beauty revenue. So yes, that’s a lot of good hair days being delivered at lightning speed.

Why Are Blinkit Shoppers Obsessed with Soulflower?

Let’s break it down like you’re talking to your best friend.

You know that moment when you open a random bottle of hair oil and it smells like industrial perfume? Or leaves your hair sticky and greasy like you dunked it in leftover fries?

Soulflower is nothing like that.

This is the brand that made cold-pressed oils cool again. Not because they slap a pretty Ayurvedic word on the bottle, but because their oils actually work. And they come with proper science, not just kitchen wisdom.

Here’s What They Get Right:

Cold-pressed, plant-based, no chemicals
No mineral oil or synthetic fragrance
Backed by research (Redensyl, biotin, vitamin-rich ingredients)
Affordable luxury (₹250 to ₹600 range)
Blinkit delivery in 10 minutes

The Oils Everyone Is Raving About

Time to look at the real heroes behind Soulflower’s Blinkit dominance.

1. Rosemary Lavender Healthy Hair Oil

This one is practically famous on Indian Instagram. It helps with hair fall, itchy scalp, and thinning roots. Their boldest claim? It can help grow up to 42,000 new hair strands in just 90 days.

That’s not clickbait. That’s their clinical trial data.

Plus, it smells like a spa and actually calms your scalp. If stress is eating your hairline, this is your fix.

Pro Tip: Warm it up slightly and massage into your scalp before bed. It feels luxurious.

2. Onion Hair Oil with Redensyl Serum

Before you judge, no, this one doesn’t smell like kitchen onions.

It’s light, clean, and packed with Redensyl, one of the most talked-about molecules in the hair growth world. It activates hair follicles and improves density over time. Especially good if you’ve got bald spots or post-stress hair loss.

This one isn’t just for women either. A lot of men swear by it too.

3. Castor Oil

The OG nani ka nuskha gets a serious upgrade here. Soulflower’s castor oil is cold-pressed, super thick, and 100% pure.

Perfect for:

• Thicker hair
• Brow and lash growth
• DIY masks

Influencers often mix it with rosemary oil to create a supercharged elixir.

4. Mint and Rosemary Cooling Oil

This oil is for everyone dealing with frizz, heat-induced hair damage, and oily scalp days.
It’s lightweight, smells divine, and has that breezy post-shampoo freshness that lasts longer than most conditioners. It’s also a great pick for humid cities like Mumbai or Chennai.

India’s Favourite Oils, Delivered Where They’re Needed Most

According to Blinkit data, these are the cities where Soulflower oils are flying off the shelves:

• Delhi NCR
• Mumbai
• Bengaluru
• Chennai

It’s not hard to guess why. These are fast-paced cities where people care about clean beauty, convenience, and quick results. Soulflower fits perfectly into that lifestyle.

What the CEO Has to Say About All This

In her own words, Natasha Tuli, Co-Founder and CEO of Soulflower, says:

“We’ve become India’s New Tel for Gen Z and Gen Alpha. Thanks to Blinkit, we’re reaching people faster, solving their hair problems instantly, and redefining what hair oil should feel like.”

Let’s not forget, Soulflower has now sold over 15 million products globally, and is officially the world’s largest seller of rosemary essential oil.

It’s Not Just Pretty Packaging. It’s Smart Formulation.

Let’s get a little nerdy, shall we?

Here’s why Soulflower oils are scientifically legit:

They combine Ayurveda with biotech, which is why both your dermatologist and your dadi could recommend it.

Pick Your Oil Like a Pro - Match by Concern

So, Is It Worth the Hype?

If you’re someone who:

• Is tired of overpriced oils that smell nice but do nothing
• Wants real results without chemicals
• Prefers fast, no-fuss delivery
• Loves a brand that’s Indian, ethical, and cruelty-free

Then yes, Soulflower is 100% worth your cart space.

It’s no longer just about “oiling your hair.” It’s about resetting your scalp, rebuilding your confidence, and making haircare part of your lifestyle, not a chore.

This Is Not Just Another Hair Oil Brand

Soulflower’s Blinkit rise is not luck. It’s the result of:

• Consistency
• Ingredient integrity
• Lightning-fast access
• Real customer love

In a market flooded with tall claims and fancy bottles, Soulflower delivers real results, quickly and cleanly.

That’s why, in the world of Blinkit and 10-minute decisions, it’s sitting right at the top.

Frequently Asked Questions

Q1: Which Soulflower hair oil is best for hair fall?

A: Soulflower Rosemary Lavender Hair Oil is the top pick for hair fall. It boosts scalp health and promotes stronger hair roots naturally.

Q2: Is Soulflower hair oil available on Blinkit?

A: Yes, Soulflower hair oils are available on Blinkit. You can get them delivered in just 10 minutes in most cities.

Q3: Are Soulflower hair oils natural and chemical-free?

A: Absolutely. Soulflower oils are cold pressed, 100% natural, and free from parabens, silicones, or mineral oils.

Q4: What makes Soulflower hair oils different from other brands on Blinkit?

A: Soulflower blends Ayurvedic ingredients with science-backed actives like Redensyl. Plus, the oils are clean, fast-working, and truly effective.

Q5: Can I use Soulflower hair oils daily?

A: Yes, these oils are lightweight and non-sticky, so you can use them every day or as part of your night routine.

Q6: Which Soulflower oil helps with dandruff and itchy scalp?

A: Soulflower Tea Tree Scalp Oil is great for dandruff, itchiness, and scalp acne. It clears buildup and refreshes your scalp.

Q7: Is Soulflower Onion Hair Oil effective for regrowth?

A: Yes, it’s powered by Redensyl and onion extract to promote visible regrowth, especially in thinning areas or patches.